Ads Are Coming to AI Chatbots. Can the Industry Verify Them?
Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI’s recent addition…
Demanding Views August 11
Latest In: measurement
Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
tvScientific by Pinterest Launches Measurement Program
Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…
News Brief July 14
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Anteriad: B2B Strategies That Separate Top Performers from the Rest
Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated…
News Brief July 8![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature July 6
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up
Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…
News Brief June 24
Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
Blog April 6
Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
Channel99 Debuts Verification Pixel To Create More Campaign Transparency
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News September 25
10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…
Solution Spotlight July 25
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