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Latest In: personalization

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Why Marketers Aren't Making The Most Of Personalization — And How To Change That

Why Marketers Aren’t Making The Most Of Personalization — And How To Change That

Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International…

Demanding Views August 10
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B2B Customers Demand More Personalization In Email

B2B Customers Demand More Personalization In Email

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It…

Industry News July 20
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Valpak Automates Retargeting Initiatives, Generates $1.2M In Efforts

Valpak Automates Retargeting Initiatives, Generates $1.2M In Efforts

Valpak Direct Marketing Systems, a direct marketing company owned and operated by Cox Target Media, used Salesforce Pardot…

Case Studies July 13
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