Gen Z Buying Characteristics in the Age of AI
TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences…
News Brief October 7
Latest In: Software
Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…
Blog February 22
TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…
Industry News February 12
G2 & ZoomInfo Integrate Intent Data Offerings
G2, a software marketplace, integrated its offerings with ZoomInfo, a go-to-market software, data and intelligence provider, to enable mutual…
Industry News September 15
Capital One Enters Enterprise B2B Software Market
Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions…
Industry News June 3
Movable Ink Raises $55M In Series D Funding
Movable Ink, a marketing software provider, secured $55 million in a Series D funding round led by Silver…
Industry News May 2
TrustRadius Predicts Temporary Decrease In Marketing Technology Software Spending
TrustRadius published a survey indicating a sharp decrease in marketing technology software spending in the weeks after the…
Demanding Views May 8
SurveyMonkey Acquires GetFeedback
SurveyMonkey has completed its acquisition of GetFeedback, an online survey software and customer experience solution. Terms of the…
Industry News September 4
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
