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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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Lotame Offers Data Enrichment Suite For Fuller View Of Digital Activity

Lotame Offers Data Enrichment Suite For Fuller View Of Digital Activity

Panorama by data management platform Lotame is a suite of data enrichment solutions designed to create and analyze addressable…

Solution Spotlight January 25
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Data: The Key Differentiator In B2B Marketing

Data: The Key Differentiator In B2B Marketing

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers…

Demanding Views May 7
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LinkedIn Updates Campaign Manager With Interest Targeting Feature

LinkedIn Updates Campaign Manager With Interest Targeting Feature

LinkedIn unveiled Interest Targeting, a new tool for Campaign Manager that aims to help marketers deliver relevant ads…

Industry News January 23
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New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience,…

Industry News December 5
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DealSignal Unveils New Module To Measure Target Audience

DealSignal Unveils New Module To Measure Target Audience

DealSignal, a B2B demand generation software, released a total audience measurement (TAM) module designed to help marketing and…

Industry News June 6
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Dstillery Partners With Bombora For New Prospecting And Analytics Solution

Dstillery Partners With Bombora For New Prospecting And Analytics Solution

Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies…

Industry News December 13
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Silverpop and EPiServer Partner To Connect Multiple Touchpoints, Improve Time To Conversion

Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans…

Industry News February 13
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