Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: user experience
Glassbox Insights Assistant Seeks To Uncover & Simplify In-Depth Digital Insights
Glassbox's digital experience intelligence platform was created to automatically capture, visualize and analyze every digital journey in real…
Solution Spotlight February 12
Hotjar Acquires PingPong To Launch Hotjar Engage For Product Teams
Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users…
Solution Spotlight April 26
Act-On Software Refreshes Platform For Easier Accessibility
Act-On Software, a marketing automation platform, built out and improved its capabilities to help enhance its platform by…
Industry News June 27
Marketo Unveils Expanded ABM Offerings, New UI At Marketing Nation Summit
Marketo announced new features to its ABM offering designed to better align marketing and sales teams on account…
Industry News April 25
Salesforce Grabs UX Design Agency Sequence To Bolster Offerings
Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This…
Industry News February 2
B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience
Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…
Industry News December 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
