ADVERTISEMENT

Latest In: video marketing

A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Business to Business (B2B) Marketing word cloud conceptual design isolated on white background.

Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
agentic AI artificial intelligence go-to-market strategies sales prospecting video marketing Vidyard Vidyard Business Plan
Video Sales Agent from Vidyard helps automate the creation and delivery of personalized videos that facilitate the buying journey.

Vidyard Automates the Creation and Delivery of Personalized Sales Videos

Vidyard a video messaging and asynchronous communications platform, has launched an agentic solution that creates and distributes personalized…

News Brief February 10
AI artificial intelligence content creation Content Strategies Promocom social media social video video content video marketing
0f141567eda6067eb710764f558d3d2b

Promo.com Debuts AI Tool For Social Video Ideation, Creation & Publication

Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines…

Industry News February 21
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
CRM Hubspot lead management lead nurturing lead strategies social media TikTok video marketing
Teerasan – stock.adobe.com

HubSpot Smart CRM Integrates With TikTok To Help Bolster Lead Strategies

HubSpot collaborated with TikTok to help businesses capture leads from the social media platform directly in HubSpot's Smart…

Industry News November 1
lead generation lead nurturing lead strategies salesforce Salesforce Marketing Cloud social media TikTok video marketing
creativenergy.it – stock.adobe.com

TikTok Announces New Integration For Advertisers Using Salesforce Marketing Cloud

TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help…

Industry News November 1
ABM Accountbased marketing AI artificial intelligence customer experience customer strategies DEI diversity and inclusion personalization Strategy & Planning Series video marketing voice search
Micah C/peopleimages.com – stock.adobe.com

Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success

Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is…

Industry News October 4
ABM Accountbased marketing advertising connected TV CTV digital advertising digital experiences Madison Logic video advertising video marketing
Proxima Studio – stock.adobe.com

Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space

Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…

Blog September 26
A/v content audio marketing audio/video content content marketing podcast video marketing videos webinars
tirachard – stock.adobe.com

Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey

Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State…

Blog September 20
content management content management system content marketing Content Strategies Sequelio video hosting video marketing
Pokkrong – stock.adobe.com

Sequel.io Debuts ‘1 Click’ CMS Integration

Sequel.io, a video hosting solution, released a one-click CMS integration designed to help marketers create and publish event…

Industry News September 7
Covideo personalization personalized content video marketing video messaging
Covideo's Video Messaging Platform Aims To Fuel Personalization & Personal Connections

Covideo’s Video Messaging Platform Aims To Fuel Personalization & Personal Connections

Covideo is a market leader in video messaging, used by thousands of businesses worldwide. According to the company,…

Solution Spotlight June 14
personalization targeting video video marketing virtual event webinars Wistia
Wistia Launches New Video Editing Features

Wistia Launches New Video Editing Features

Quick Scoop: Wistia upgraded its platform with new editing features and seamless video recording capabilities. The new offerings…

Industry News April 21
Brightcove communications Content Strategies privacy relationship building video video marketing
Brightcove Launches Communications Studio To Help Boost Internal Communications Capabilities

Brightcove Launches Communications Studio To Help Boost Internal Communications Capabilities

Brightcove Inc., a streaming technology company, released Brightcove Communications Studio, a video-first solution designed to help HR and…

Industry News February 28
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series