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Latest In: ABM/ABX

account based marketing account scoring campaigns Data management messaging nurturing Oracle Marketing Cloud
Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are…

Industry News April 28
account based marketing accounts based marketing sales alignment SiriusDecisions study technology investments
ABM Adoption Soars Among B2B Marketers

ABM Adoption Soars Among B2B Marketers

Account-based marketing (ABM) adoption in B2B is soaring; more than 70% of B2B companies have staff fully or…

Industry News April 26
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True Influence Unveils Eloqua Integration For InsightBASE Platform

True Influence Unveils Eloqua Integration For InsightBASE Platform

Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company's ABM platform which monitors online buyer…

Industry News April 26
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