tvScientific by Pinterest Launches Measurement Program
Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…
News Brief July 14
Latest In: Content Strategy
Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…
Feature July 13
The Demand Gen Engine: Why Evaluation Is Being Curated by AI
A buyer opens a browser tab and types, “Best solutions for…” Before a single traditional search result appears,…
Demanding Views July 7
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