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Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
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Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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Xactly Data: Nearly 90% of Sales Teams Struggle to Meet Quotas

An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according…

News Brief March 13
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