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Latest In: Influencer Marketing

#B2BMX alignment buyer centricity C2C ceb Content Preferences Survey Forrester IDC measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
CDP Institute customer data platform data data technology David Raab realtime data
B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database…

Industry News February 15
#B2BMX buyer influence influencers Lee Odden
Lee Odden Makes A Case For Influencer Marketing At #B2BMX

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

If you're a B2B marketer and you're not using influencer marketing as part of your overall strategy, you…

Industry News February 15
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