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Will 2016 Be The Death Of Predictive Analytics As We Know It?

Will 2016 Be The Death Of Predictive Analytics As We Know It?

Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI…

Blog January 18
B2B marketing demand generation social media
B2B Marketers Invest More In Social Media To Drive Demand

B2B Marketers Invest More In Social Media To Drive Demand

B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B…

Industry News January 13
B2B Data Cloud Demandbase John Donlon Peter Isaacson SiriusDecisions
Demandbase Launches B2B Data Cloud, Adds Job Function Targeting

Demandbase Launches B2B Data Cloud, Adds Job Function Targeting

Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company's network IP address identification technology…

Industry News November 10
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B2B Marketing Exchange East
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