ADVERTISEMENT

Latest In: Influencer Marketing

Andrew Spoeth Andy Johnson Ann Handley CEO and Founder of Kapost Chief Content Officer for MarketingProfs CMO of Marketo Head of Social Media Marketing for CA Technologies Howard Sewell marketing ROI Marketo virtual event President of Spear Marketing Group Sanjay Dholakia Toby Murdock VP Business Development and Alliances for NetBase
content shutterstock 121480468

Content Engagement Scoring, Social Shaping The New Rules Of Marketing

Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging…

Industry News September 25
Cari Baldwin Content drip campaigns Justin Gray lead nurturing LeadMD Marketing Operations Manager for The Pedowitz Group Partner and Founder of BlueBird Strategies segmentation targeted messaging Tony Zambito Toyin Adon-Abel Jr.
Nurturing image

New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of…

Industry News August 14
David Greschler PaperShare Actionable Content Analytics PaperShare CEO The Content Overview Dashboard partners and influencers are generating new viewers and leads
PaperShare logo

PaperShare Launches Content Analytics Tool

PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a…

Industry News July 29
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series