How to Create and Use Fact-Based B2B Personas
By Nick Hahn, Rosetta Consulting Most B2B marketers have some form of customer persona or a simplistic profile.…
Demanding Views March 10
Latest In: Influencer Marketing
C2C15 Recap: The Indirect Buyer’s Journey, Buyer Centricity And Influencers Hot Topics
Many of the speakers at this year's B2B Content2Conversion Conference noted that the buyer's journey doesn't always follow…
Industry News February 18
C2C15: Leveraging Influencers For Credible, Valuable Content
Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is…
Industry News February 17
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