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Latest In: Lead Nurturing

Invoca Launches Inbound Call Routing Platform For Marketers

Invoca Launches Inbound Call Routing Platform For Marketers

Invoca, a call tracking and analytics solution provider, has launched Invoca for Performance Marketers, a platform designed to…

Industry News January 15
The Promise Of Predictive Lead Scoring: 7 Experts Sound Off

The Promise Of Predictive Lead Scoring: 7 Experts Sound Off

The promise of predictive lead scoring for B2B marketers is huge: marrying customer behavioral data with additional predictive…

Industry News December 16
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Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…

Industry News November 18
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