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Visual of an automated digital marketing funnel powered by ai for optimizing customer journeys and conversions

As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…

Feature March 5
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Killer Content Awards

The 2025 Killer Content Award Winners Elevate Stellar Strategy and Creative Execution

At a time when many B2B marketing teams are focusing on automation and scale, a select few are…

Blog February 26
AI-powered advertising Arm Candy Cognitiv customer experience deep learning Industrious intent-driven marketing
Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…

Case Studies February 20
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series