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AI artificial intelligence From Boomers to Zoomers: Gen Z Enters the Software Buying Process gen z Software TrustRadius
brainstorming, multicultural team using gadgets and sharing ideas, startup, office workers, gen z

Gen Z Buying Characteristics in the Age of AI

TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences…

News Brief October 7
AI artificial intelligence Content Generation marketing budget personalization
DV AI in Marketing

Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact

Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm,…

Demanding Views September 26
AI artificial intelligence atlasIQ funnel intent data
Global Visions: An entrepreneur cradles a glowing digital world map, symbolizing global reach, international business, and interconnectedness. A compelling image that speaks to strategy, planning.

atlasIQ Expanded for B2B Marketers

pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ,…

News Brief September 22
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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