Key Takeaways
- AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning, execution, measurement and optimization across demand gen programs.
- The webinar positions connected advertising, orchestration, MCPs and conversational AI as practical ways to reduce manual work and improve audience activation and campaign coordination.
Demand generation teams are entering a new phase of AI adoption, one where the question is no longer whether AI can support campaigns, but how it can connect the full go-to-market motion.
That shift will take center stage during AdRoll’s session at B2BMX Summer Camp 2026, the virtual series from Demand Gen Report. The webinar, “The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen,” is scheduled for Wednesday, July 29, 2026, at 12:00 PM ET and will be presented by Hans Fischmann, VP of Product at AdRoll.
The session will focus on how AI-native GTM workflows are changing the way demand generation teams plan, launch, measure and optimize campaigns. Rather than treating AI as a single tool layered onto existing processes, the discussion will explore how orchestration, connected advertising, MCPs and conversational AI can work together across systems and channels.
Expertise from AdRoll’s Hans Fischmann
AdRoll’s webinar will examine how AI-native infrastructure can help reduce that friction. The session will address faster audience activation, more streamlined execution and less time spent on manual reporting. It will also look at how connected advertising can help marketers coordinate engagement across touchpoints, instead of managing campaigns in disconnected silos.
Fischmann brings a product and technology perspective to the topic. As VP of Product at AdRoll, he leads strategy and development for AI-driven marketing technology serving B2B and B2C marketers. His background spans media, data and technology, with experience building advertising products designed to help marketers adapt to fast-changing digital channels.
B2BMX 2026 Summer Camp Lineup
The AdRoll session is part of B2BMX Summer Camp 2026, which runs July 15 through July 30, 2026 under the theme “Build Once, Multiply Impact.” The multi-week series features sessions from brands including Demandbase, OpenAI, NetLine, Atlassian and AdRoll, with programming focused on AI, ABM, buyer engagement, campaign orchestration and pipeline strategy. Sessions drop on Wednesdays and are available live and on demand.
Explore new opportunities by tapping into new trend data and insights. Here are the speakers announced:
- Demandbase’s Stephanie McArthur will cut through artificial intelligence (AI) hype in B2B marketing with a practical, research-backed ABM framework. Discover where AI drives impact, where it falls short, and how teams can assess readiness, avoid traps, and find the best place to start.
- Open AI’s Dane Vajey details how AI helps B2B marketers build what once felt impossible, showing why daily use beats theory, how marketers can act as builders, and seven habits that drive real AI proficiency.
- NetLine’s Josh Baez will break down how modern marketers can influence buyers before the shortlist is set as 92% of B2B buyers build vendor shortlists before talking to sales. Learn how to shape buyer preference early, show up where prospects research, and follow up with messaging that stays relevant from first interest to sales-ready engagement.
- Atlassian’s Ashley Faus will explore why trust matters most in AI-driven marketing. Faus will show how to connect with the humans behind the screen using practical frameworks, tactics, and real examples that build loyalty, strengthen relationships, and drive revenue.
So click here to see the schedule and sign up for 2026 B2BMX Summer Camp today!
