As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow’s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools.
At the 13th annual webinar Strategy and Planning Series hosted by Demand Gen Report, we did not feed prompts into ChatGPT — we posed them to leading B2B marketing experts, sparking real conversations, fresh perspectives, and actionable insights that you can use to fuel your team’s rocket to B2B marketing success.
As AI continues to dominate headlines, this series cut through the noise to examine its real impact on B2B marketing and operations. Attendees explored real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.
Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym.
This is not that webinar.
Because the truth is that our best ideas don’t come from spreadsheets or quarterly decks. They happen in the margins. On dog walks, in grocery aisles, in half-asleep voice memos we jot down before they disappear.
In this session, NetLine’s Josh Baez explored why marketing’s best-laid plans don’t live in frameworks, but in the mushy in-betweens. We’ll borrow lessons from everyday design and from the overlooked moments of daily life that quietly spark our boldest ideas.
You’ll walk away with a new lens on why planning often feels uninspired—and how to change it; how to make space for ideas to actually show up; and a fresh perspective on why great plans feel intuitive, obvious, and even a little risky. This inspiring webinar is a call from Baez to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.
Building the Future of B2B Marketing with AI, Automation & Alignment
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools—they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.
In this session, Demandbase Alicia Hale and The Harris Poll’s Rob Jekielek discussed the findings from the State of B2B Marketing report produced by these two organization. Drawing from the perspectives of over 500 senior B2B decision makers, we will explore:
- Why disconnected data is the silent killer of B2B momentum (and how to fix it);
- The measurement gaps that keep marketers from proving impact across hybrid GTM strategies;
- How to use AI and automation to orchestrate workflows that drive real revenue, not just efficiency; and
- Where alignment between marketing, sales, and ops creates the biggest lift.
Whether you’re a marketing leader seeking stronger alignment, a practitioner craving smarter workflows, or a revenue team looking to drive measurable growth, this session will give you a clear roadmap for what’s next.
10 Tactical Steps to Become an AI-Native B2B Marketer
AI is completely reshaping the way we live and it’s no different for B2B as marketing teams in the last year experimented with just the basics (chatbots or copywriting assistance) without building an AI-Native mindset and workflows that unlock real competitive advantage.
In this session, Omnibound AI’s Al Lalani walks viewers through 10 Tactical Steps to Become an B2B marketer can take today to evolve from an “AI-Aware” to “AI-Native” B2B Marketers— from learning no-code automation tools to orchestrating customer journeys with AI agents, you’ll discover how to build a marketing organization that captures signals, turns them into insights, actions, and measurable revenue impact.
Key takeaways included how to unify fragmented B2B marketing context (calls, emails, CRM notes, market signals, and support tickets) so AI can deliver brand-safe, insight-driven outputs; design simple AI agents and workflows using tools that even non-technical marketers can build; and establishing guardrails so AI boosts campaign velocity and personalization without sacrificing quality or trust.
Content in the Age of AI: Tools and Tips for Stellar Performance
AI is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy built for this new frontier.
Join Emerald Studio’s crew of experts—Pamela Ravetier, Design Director; Tonya Cooper, Senior Content Strategist; and Alexis Carroll Cline, Studio Director—for a dynamic webinar packed with practical strategies, actionable insights, and real-world examples you can apply to:
- Create compelling human connections with interactive content;
- Maintain content credibility and value;
- Maximize ROI from AI tools; and
- Optimize for AI search.
Regardless of your experience with AI, this webinar will help you power up your content strategy and deepen audience engagement in the age of AI.
