TIE Kinetix, a SaaS provider of channel demand generation and sales conversion solutions, has launched The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.
The Sales Resource Center was designed to provide channel sales teams with the knowledge and resources to perform at the same level as direct sales teams. Collateral is accessible via a dashboard, which allows reps to open and share all content without requiring a login or password.
“Demand generation and sales conversion are top priorities for companies across the board, and ensuring that the extended sales team is equipped with the tools they need to close deals is a critical step to boosting revenue and growing the business,” said Patrick van Boom, CMO of TIE Kinetix. “The partner channel is a proven and powerful sales network, but if information isn’t made available in an easy-to-use format, it is impossible to capitalize on the opportunity it presents. TIE Kinetix is dedicated to facilitating sales through the partner channel, and the release of The Sales Resource Center is testament to our commitment to helping users to that end.”