Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Latest In: Channel Marketing
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount
Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…
Case Studies August 20
The Five Critical Pitfalls of MDF Programs
During my career, I have had the privilege of working with some of the most forward-thinking channel leaders…
Demanding Views July 28
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
HubSpot’s Angie O’Dowd on How AI Is Redefining the Partner Role Beyond Implementation: DemandGenReport.com Q&A
Key Takeaways HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030,…
Feature July 20
360insights Aims To Support Channel Success With All-In-One SaaS Platform
360insights is a partner engagement and business optimization company designed to enable brands to better influence, manage and…
Solution Spotlight May 9
6 B2B Tech Freemium Offerings Marketers Need To Know
Freemium — a business model that offers basic features at no cost and charges users extra to access the…
Blog February 7
Inriver Extends Digital Shelf Analytics Capabilities With Channel Insights
Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users…
Industry News October 27
What’s Working In Partner Marketing: Targeting Eager-To-Market Partners With Personalized Portals & Buyer-Centric Materials Boosts Channel Marketing ROI
The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies…
Industry News April 6
Forrester Decisions Seeks To Help Leaders Understand & Interpret Market Dynamics
Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions…
Solution Spotlight December 21
2021 Channel Tech M&A: Capital Investments Reflect Partner Program Complexity, Their Future Value Too
With still one calendar page to turn, there's plenty of time for the news to break about another…
Industry News December 8
Top Quotes From Best Of #B2BMX
There's nothing quite like attending a concert and hearing that one lyric that just resonates with you —one…
Blog September 30
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