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How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing…

Blog November 25
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How Collaboration & Alignment Alleviate Event Marketing Challenges

How Collaboration & Alignment Alleviate Event Marketing Challenges

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage…

Blog November 4
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TechTarget CMO Peels Back The Curtain On ‘Activity Matters' Campaign

TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog October 13
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