We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification.
According to Docket’s Arjun Pillai, the MQL is dead—it just doesn’t know it yet. For years, marketers have optimized for volume: more form fills, more leads, more top-of-funnel activity. But here’s the problem: 98% of website traffic never converts, and the 2% who do submit forms give you just enough information to qualify… poorly.
Meanwhile, buyers have been trained by ChatGPT and consumer AI to expect real-time, intelligent conversations. They’re ready for something better. The question is: are marketers?
Meet Docket’s Arjun Pillai
Pillai is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits—including Insent.ai’s acquisition by ZoomInfo— he now leads Docket, an AI company backed by $20M.
Formerly ZoomInfo’s Chief Data Officer and EVP of Product, Pillai brings a builder’s perspective shaped by early failures, large-scale data systems, and category creation. He actively mentors founders, invests in startups, and contributes to the broader tech ecosystem as a speaker and advisor.
Webinar Focus
In this session set for Jan. 21 at 2 p.m., this webinar will examine how AI agents are fundamentally changing what “qualification” means—moving from basic lead capture to deep discovery conversations that happen automatically, 24/7, on your website.
You’ll see:
- The evolution from static forms → reactive chatbots → proactive agentic qualification (and why this shift is accelerating)
- Live comparison: what a 30-second form captures vs. what a 14-minute AI conversation uncovers
- Real architecture: how agents reason, qualify, and integrate with your existing CRM/MAP/scoring systems
- Proof points: early data on pipeline lift, attribution accuracy, and sales team adoption
So click here to sign up for the webinar The Death of the MQL: How AI Agents are Rewriting Lead Qualification set for Jan. 21 at 2 p.m.
