While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches.
Socio, an event management platform, raised $6 million in Series A funding. The round was led by High Alpha Capital, with additional participation from Greenspring Associates. As part of the agreement, Mike Fitzgerald, Partner at High Alpha, will join Socio’s Board of Directors.
When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.
The B2B Sales & Marketing Exchange, which will bring #FlipMyFunnel, REVTalks and the Demand Gen Summit together under one roof, will spotlight top technology brands to better help B2B revenue teams in their ABM, demand gen and sales enablement initiatives.
Artificial intelligence (AI) and machine learning (ML) have long been on marketers’ radars, but it’s only recently that they’ve begun to show up in customer relationship management tools. AI and ML are often viewed with skepticism, but many B2B marketers will discover that these features can enhance their effectiveness in contacting the right leads, closing deals and nurturing client relationships. The underlying fear has been that machines will replace marketers, but the reality is much more promising.
Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat.
If all of the above sounds like a damn good time, then mark your calendars for the B2B Sales & Marketing Exchange, taking place at the beautiful, new Encore Boston Harbor Resort & Casino August 12-13, 2019. So new, in fact, that it’s not even open at the time I publish this blog post.
Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.
Drift, a conversational marketing platform, has appointed five senior executives across its sales, marketing and engineering teams.
