Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. We’re providing on-demand access to four pivotal sessions from B2BMX at Advertising Week, featuring leaders from LinkedIn, IBM, JPMorgan Chase, Snowflake, and Bloomberg Media. They share the new blueprint for B2B success, showing you how to build a strategic foundation that drives real revenue impact and prepares you for the challenges ahead.
- Adopt a New Blueprint for Growth: Move beyond the standard playbook by uniting brand (to build trust), credibility (to drive influence), and creativity (to fuel impact).
- Balance AI with the Human Element: Learn to harness the power of artificial intelligence as a strategic tool, not a crutch, without losing the essential human creativity that connects with buyers.
- Leverage Growth Levers That Work Now: Uncover the specific strategies and technologies that are currently unlocking new avenues for growth, as shared by leaders from Snowflake and LG Ad Solutions.
- Accelerate ROI with Trusted Video: Discover why 91% of global marketers believe video will accelerate ROI more than any other format and how to implement it effectively.
The old B2B playbook is obsolete. Stop patching leaks and start designing your future. Watch the on-demand replays now to get the blueprint for strategic growth.
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