BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video, and connected TV (CTV) capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent performance metrics.
According to AdClarity data, total tracked U.S. digital advertising spend reached $174.4 billion in 2025, up 5.5 percent year over year, with CTV the fastest-growing channel at $38 billion (up 8.1 percent). Adding approximately $51 billion in U.S. linear television spend gives customers visibility into how budgets shift across the full media mix, according to company officials.
AdClarity’s linear TV coverage spans more than 100 U.S. networks and local affiliates, including ABC, CBS, FOX, NBC, and leading cable, news, and sports channels, with breakdowns by Designated Market Area (DMA), daypart, program, and creative execution. By pairing DMA-specific digital insights with local TV data, the platform delivers what BIScience executives describe as the most granular picture of U.S. local advertising available.
BIScience’s Dorit Kaplan
Dorit Kaplan, VP Product and Strategy at BIScience, explained with advertising budgets moving between digital and television, the new offering is required to stitch together disconnected tools with incompatible metrics.
“With the TV Intelligence Suite, AdClarity delivers what the market has been waiting for: a single cross-media view, built on consistent methodology, that enables teams to see the complete picture and make decisions with confidence,” said Kaplan. “Our digital-first foundation gives us a distinct advantage as we bring every major advertising channel into one platform.”
Global Reach
Most legacy ad intelligence providers were built around linear TV and have gradually expanded into digital. AdClarity has taken the opposite path: born digital, the platform built digital coverage before adding television, addressing a need that has intensified since digital ad spend surpassed linear TV around 2019. The platform covers more than 250 leading categories and industries in the U.S., including top spending sectors such as CPG, financial services, news and media, technology, and others. Data is updated daily, with point-in-time data available from 2018 onward.
The platform is powered by a proprietary data infrastructure, spanning 52 global markets and 30 million opt-in panelists, serving more than 2,000 customers worldwide, including 27% of the Fortune 500 such as Adidas, Amazon, Booking.com, Disney, Shell, Sony, and Wix, and is trusted by partners including Nielsen, Kantar, WPP, and MediaRadar.
The TV Intelligence Suite is available now for enterprise customers in the United States. CTV coverage is currently available in the U.S., Germany, Canada, the U.K., and Australia.
