Latest In: digital advertising

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The Hidden Gift ChatGPT Ads Will Give to Marketing Agencies

When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…

Demanding Views May 15
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tvScientific Unlocks Pinterest Audiences for CTV Campaigns

Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…

News Brief April 28
AdClarity advertising insights advertising metrics BIScience cross-media advertising CTV digital advertising local advertising Marketing analytics media mix revenue growth TV Intelligence Suite U.S. linear TV
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BIScience Expands AdClarity Into Cross-Media Ad Coverage

BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…

News Brief March 18
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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Integrate's Media Arm, Pipeline360, Offers Content Syndication, Account Intelligence & Digital Advertising Solutions

Integrate’s Media Arm, Pipeline360, Offers Content Syndication, Account Intelligence & Digital Advertising Solutions

Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is…

Solution Spotlight February 2
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Integrate Launches New Media Division, Pipeline360

Integrate Launches New Media Division, Pipeline360

Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…

Industry News January 12
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VDO.AI Aims To Optimize Revenue Growth Through Creative Ad Solutions

VDO.AI Aims To Optimize Revenue Growth Through Creative Ad Solutions

VDO.AI, an adtech company, offers solutions designed to deliver industry-leading ROI and aims to equip businesses with future-proof,…

Solution Spotlight September 26
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Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space

Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…

Blog September 26
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Convince, Conquer, Convert: The Basics Of Modern Advertising

Convince, Conquer, Convert: The Basics Of Modern Advertising

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age…

Demanding Views November 11
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Are You Prepared To Enter The OOH World Of Advertising?

Are You Prepared To Enter The OOH World Of Advertising?

Whether it's a pop-up that young singles in your area are looking to meet or a banner highlighting…

Industry News May 11
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Demandbase Joins World Wide Web Consortium To Help Shape The Future Of Privacy & Advertising

Demandbase Joins World Wide Web Consortium To Help Shape The Future Of Privacy & Advertising

Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization…

Industry News March 18
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True Influence Partners With The Trade Desk To Increase Digital Advertising Effectiveness

True Influence Partners With The Trade Desk To Increase Digital Advertising Effectiveness

True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary…

Industry News December 7
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