Latest In: digital advertising

ABM account intelligence Accountbased marketing content management Content Strategies digital advertising Integrate pipeline360
Integrate's Media Arm, Pipeline360, Offers Content Syndication, Account Intelligence & Digital Advertising Solutions

Integrate’s Media Arm, Pipeline360, Offers Content Syndication, Account Intelligence & Digital Advertising Solutions

Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is…

Solution Spotlight February 2
ABM account intelligence Content content management Content Strategies content syndication demand generation digital advertising Integrate media pipeline360
Integrate Launches New Media Division, Pipeline360

Integrate Launches New Media Division, Pipeline360

Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…

Industry News January 12
advertising artificial intelligence Content Content Strategies digital advertising VDOAI
VDO.AI Aims To Optimize Revenue Growth Through Creative Ad Solutions

VDO.AI Aims To Optimize Revenue Growth Through Creative Ad Solutions

VDO.AI, an adtech company, offers solutions designed to deliver industry-leading ROI and aims to equip businesses with future-proof,…

Solution Spotlight September 26
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Proxima Studio – stock.adobe.com

Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space

Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…

Blog September 26
advertising demand gen demand generation digital advertising Influ2 personlization relevance targeting
Convince, Conquer, Convert: The Basics Of Modern Advertising

Convince, Conquer, Convert: The Basics Of Modern Advertising

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age…

Demanding Views November 11
advertising connected TV CTV digital advertising mntn OneScreenai
Are You Prepared To Enter The OOH World Of Advertising?

Are You Prepared To Enter The OOH World Of Advertising?

Whether it's a pop-up that young singles in your area are looking to meet or a banner highlighting…

Industry News May 11
buyer privacy Data management Demandbase digital advertising privacy regulations World Wide Web Consortium
Demandbase Joins World Wide Web Consortium To Help Shape The Future Of Privacy & Advertising

Demandbase Joins World Wide Web Consortium To Help Shape The Future Of Privacy & Advertising

Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization…

Industry News March 18
digital advertising media buying platform media marketing MeritB2B The Trade Desk True Influence
True Influence Partners With The Trade Desk To Increase Digital Advertising Effectiveness

True Influence Partners With The Trade Desk To Increase Digital Advertising Effectiveness

True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary…

Industry News December 7
Acquisition AOL digital advertising Mobile Content Verizon Yahoo!
Verizon To Acquire Yahoo For $4.8B, Will Bolster Mobile Content And Ad Tech Capabilities

Verizon To Acquire Yahoo For $4.8B, Will Bolster Mobile Content And Ad Tech Capabilities

Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for…

Industry News July 25
Choozle CRM Data management digital advertising retargeting
The Keys To Using CRM Data To Drive Digital Advertising Campaigns

The Keys To Using CRM Data To Drive Digital Advertising Campaigns

Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement…

Demanding Views July 15
Demandbase digital advertising display advertising research
Study: 71% Of B2B Marketers Say Digital Ads Don't Meet Expectations

Study: 71% Of B2B Marketers Say Digital Ads Don’t Meet Expectations

Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization's…

Industry News March 4
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