Ads Are Coming to AI Chatbots. Can the Industry Verify Them?
Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI’s recent addition…
Demanding Views August 11
Latest In: digital advertising
DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network
Key Takeaways: DoubleVerify has launched global post-bid media quality measurement for the LinkedIn Audience Network, covering IVT, viewability,…
News Brief June 18
The Hidden Gift ChatGPT Ads Will Give to Marketing Agencies
When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…
Demanding Views May 15
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
BIScience Expands AdClarity Into Cross-Media Ad Coverage
BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…
News Brief March 18
Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage
Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…
Demanding Views November 21
Integrate’s Media Arm, Pipeline360, Offers Content Syndication, Account Intelligence & Digital Advertising Solutions
Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is…
Solution Spotlight February 2
Integrate Launches New Media Division, Pipeline360
Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…
Industry News January 12
VDO.AI Aims To Optimize Revenue Growth Through Creative Ad Solutions
VDO.AI, an adtech company, offers solutions designed to deliver industry-leading ROI and aims to equip businesses with future-proof,…
Solution Spotlight September 26
Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…
Blog September 26
Convince, Conquer, Convert: The Basics Of Modern Advertising
Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age…
Demanding Views November 11
Are You Prepared To Enter The OOH World Of Advertising?
Whether it's a pop-up that young singles in your area are looking to meet or a banner highlighting…
Industry News May 11
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