Verizon To Acquire Yahoo For $4.8B, Will Bolster Mobile Content And Ad Tech Capabilities
Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for…
Industry News July 25
Latest In: digital advertising
The Keys To Using CRM Data To Drive Digital Advertising Campaigns
Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement…
Demanding Views July 15
Study: 71% Of B2B Marketers Say Digital Ads Don’t Meet Expectations
Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization's…
Industry News March 4
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