Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. According to the report:

Verizon Telematics, a connected-vehicles, fleet management products and services provider, worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.

The B2B and B2C landscapes are quite different, but there are some things the two industries can learn from each other when it comes to customer-facing strategies and technology.

Multimedia marketing platform ON24 has launched ON24 Intelligence, a webinar analytics package designed to help marketers pass leads to sales and prove the ROI of their webinar efforts.

Adding SEO to your promotional strategy can give your one-time event greater longevity and a lasting return. This infographic from BKV, a digital marketer firm, outlines the steps to maximizing your on-line or off-line event.