Alyce, Marketo Announce Integration Aimed To Boost Customer Engagement
- Written by Kim Zimmermann
- Published in News Briefs
Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with
Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable
marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact
and attribution of their one-to-one gifting campaigns within Marketo Engage.
“Our close integration with Marketo Engage not only dramatically broadens our available market, but
also strengthens our relationship with some of our largest enterprise customers, spurring greater
expansion, adoption and utilization of the Alyce platform,” said Greg Segall, CEO of Alyce, in a
According to the announcement, the integration will help users deliver personalized gits experiences at
scale. Some features of the new offering include:
- All Alyce activities, including all gift engagements and meetings booked, are synced to Marketo Engage with the intent of measuring the impact of Alyce within the organization’s attribution model and native workflow.
- The system is designed to automatically trigger any marketing activity with the goal of making nurture streams, drip campaigns, reminder emails and automated processes personal.
- The offering aims to give sales reps more visibility into their prospects’ engagements to further provide sales with the insights they need to deliver more one-to-one engagements.
“Alyce integrating with Marketo Engage is going to dramatically improve our ability to easily report on
our personal gifting programs, allow us to scale and let us run more relevant and personal follow-up
campaigns that convert more effectively,” said Kimberly Galitz, Marketing Automation and Attribution
Specialist at Bandwidth, in a statement.