Mark your calendar and make plans now as registration is open for B2BMX 2026, the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation.
Powered by Advertising Week, B2BMX 2026 in on the move this year as the conference is being held at the Omni La Costa Resort & Spa in Carlsbad, CA, from March 9-11, 2026.
The three-day conference and marketplace experience is packed with unparalleled value, offering actionable sessions and visionary keynotes that deliver strategies you can implement immediately.
Who Attends B2BMX
B2BMX brings together a highly curated and diverse collective of the most influential professionals shaping the future of B2B marketing and sales. This powerhouse audience represents strategic drivers at leading global B2B organizations.
With a high concentration of senior-level marketing executives, including CMOs, VPs, and Directors, you can interact with key decision-makers that control budgets and set up company vision. They are joined by demand generation practitioners seeking the newest optimization technologies, innovative content strategists focused on defining personalized buyer journeys, and forward-thinking sales leaders dedicated to bridging the gap between marketing efforts and actual revenue outcomes.
Benefits of Attendance
Attendees secure exclusive access to subject matter experts, allowing them to benchmark their performance against industry leaders and acquire the next-generation strategies and technologies essential for achieving and sustaining significant revenue growth within a competitive business landscape.
An All-Access Pass is your key to the entire B2BMX experience, designed to maximize your learning, connections, and strategic impact:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with a dose of high-level inspiration. Hear from B2B visionaries and global leaders who are actively redefining the industry, giving you the forward-looking perspective and foundational mindset needed to transform your strategies in 2026 and beyond.
- 50+ Breakout & Thought Leadership Sessions: Dive deep into the most critical topics facing marketers today. These targeted sessions are packed with actionable strategies, practical frameworks, and real-world case studies, all focused on delivering immediate, tangible results you can implement the moment you return to the office.
- Full Marketplace Access: Explore a dynamic exhibition floor showcasing the future of MarTech and SalesTech. Discover innovative tools, cutting-edge platforms, and strategic partners that can instantly optimize your tech stack, enhance campaign performance, and accelerate your revenue engine.
- Exclusive Networking Receptions: Forge invaluable connections in a relaxed, collaborative setting. Mix and mingle with hundreds of top-tier marketers and sales leaders—your peers, potential partners, and future collaborators to exchange ideas, share challenges, and build a powerful professional network.
- Hands-On Workshops: Go beyond theory and engage in intensive, small-group skill-building sessions. Dedicated workshop slots each day offer opportunities for deep strategic growth, allowing you to master specific tactics in areas like RevOps, ABM execution, and AI integration.
This yearly event is an essential opportunity to connect with top-tier leaders and discover the latest technology solutions necessary to future-proof your B2B revenue engine. Connect with industry leaders, discover top solution providers, and network with peers in a fun and collaborative setting for three days of intensive learning and high-level strategy in a beautiful, inspiring environment.
To register for B2BMX 2026 being held at Omni La Costa Resort & Spa in Carlsbad, CA, from March 9-11, 2026, click here.
