Japanese IT tech and services giant Fujitsu announced a new partnership with Marketo to provide consulting services and new tech integrations for Japanese companies deploying Marketo's engagement marketing platform.
In addition to the consulting services, the company also said it will develop new functions to connect Marketo to Fujitsu's business management solution within the FUJITSU Digital Marketing Platform CX360. This will enable users to consolidate management tasks and program implementation, leading to better segmentation, personalization and measurement capabilities offered by both solutions.
Some of the new features include:
- A new marketing dashboard for the CX360 business management platform, which will integrate data imported from Marketo with social media data (such as Facebook and Twitter) and website data using solutions such as Adobe Analytics or Google Analytics; and
- A data-linking functionality designed to merge analysis results from the CX360 business management platform with Marketo. This allows for better customer segmentation based on customer behavioral patterns.
"It gives Marketo great confidence that Fujitsu Limited has now launched consulting services to support implementing Marketo, as we are the first collaborative business partner to expand Fujitsu's initiatives in the field of marketing automation," said Yasutaka Fukuda, President and Representative Director of Marketo Japan, in a statement. "We are convinced that the collaboration with Fujitsu, and continuing to provide high-quality system integration services to satisfy customers' needs, will maximize the value of ideal customer experiences to accelerate business growth of customers."