InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution.
InsideView Refresh is positioned to integrate with CRM systems such as Salesforce and Microsoft Dynamics 365. According to the company, the new features will be available to Salesforce and Microsoft users in October and November, respectively.
“We see a tremendous surge in companies starting to do account-based marketing,” said Joe Andrews, VP of Marketing at InsideView, in a statement to Demand Gen Report. “One of the most important parts of any ABM program is knowing the right accounts and people to target … InsideView Refresh now adds the unique ability to cleanse and validate contact data and email addresses, which is critical for ensuring your ABM program investment pays off.”