Account-based marketing (ABM) platform provider Madison Logic has teamed up with Tapad, a cross-screen marketing technology solutions vendor, to enable B2B marketers to leverage targeted advertising and content syndication programs across all devices, including smartphones, computers and tablets.
Through the partnership, B2B marketers are positioned to run always-on, cross-device, ABM programs that target decision makers who are actively researching similar products and services. As content consumption continues to grow across mobile devices, cross-device identification and attribution is essential for marketers.
"We’ve found the buyers journey to be interdepartmental and across many devices,” said Vin Turk, SVP of Audience Development for Madison Logic, in an interview with Demand Gen Report. “Business professionals perform research on their own time, from whichever device happens to be the most appropriate at that time. By marrying Madison Logic’s vast intent data set across the devices of those within the buying committee, we’re ensuring our present and future clients' brand messages reach the right accounts, on the right devices, at the right time.”