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IDG Launches ABM Solution To Identify Buying Signals

IDG Communications launched ABM360, a suite of account-based marketing solutions designed to help marketers identify purchasing intent at the company and decision-maker level.

The offering is intended to leverage the company’s media brands, data and marketing services and global reach, according to company officials.

Alinean Expands Customer Database

Alinean LogoAlinean
, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn and Zebra Technologies.

Alinean has developed and delivered interactive white papers, benefits estimators and ROI/TCO analysis tools for marketing campaigns and sales initiatives.

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