Subscribe

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger campaigns, added personalization and more, according to the company. 

TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

This week, I spoke with Lauren Mead, CMO of TimeTrade, about the company’s "Selling is a Team Sport" campaign, which used direct mail to accelerate sales conversations and convert target accounts.

  • Published in Blog

PFL Secures $25 Million Investment To Grow Direct Mail Automation Platform

PFL, a marketing and sales enablement solution, announced that it has received a $25 million investment from Goldman Sachs Growth Equity, a branch of the Merchant Banking Division at Goldman Sachs Group, Inc. The company stated that the funding will be used for research and development, product innovation and sales team growth for PFL’s Tactile Marketing Automation (TMA) platform.

Subscribe to this RSS feed