Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top, with the company website (48%) and in-person events (47%) trailing closely behind.
In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey.
PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger campaigns, added personalization and more, according to the company.
Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.
This week, I spoke with Lauren Mead, CMO of TimeTrade, about the company’s "Selling is a Team Sport" campaign, which used direct mail to accelerate sales conversations and convert target accounts.
PFL, a marketing and sales enablement solution, announced that it has received a $25 million investment from Goldman Sachs Growth Equity, a branch of the Merchant Banking Division at Goldman Sachs Group, Inc. The company stated that the funding will be used for research and development, product innovation and sales team growth for PFL’s Tactile Marketing Automation (TMA) platform.