Direct Mail Campaigns Offer Big Results During COVID-19
The question on every marketer's mind right now is, “What do we do next?” Events are canceled, but…
Demanding Views July 24
Latest In: PFL
New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%
PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and…
Industry News July 10
PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign
Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…
Blog June 30
