Mindmatrix, a leading partner ecosystem platform, and Infuse, a global leader in full-funnel demand generation, have joined forces to deliver a fully integrated solution to enable channel marketers to maximize Market Development Fund (MDF) utilization, align campaigns with partner goals, and deliver qualified prospects efficiently across the entire buying journey.
The integration connects Infuse’s artificial intelligence (AI)-powered, performance-based demand generation with Mindmatrix’s modular channel marketing automation platform, giving marketers end-to-end control of the buying journey from discoverability to revenue.
Officials from both companies said the collaboration is focused on empowering vendors and partners to deliver personalized, co-branded, data-driven campaigns that create consistent value for buyers while improving partner performance visibility.
Infuse, Mindmatrix Partnership
Alexander Kesler, Founder & CEO of Infuse, said that Mindmatrix brings deep expertise in partner relationship management, making them an ideal partner.
“By combining Induse’s AI-powered, omnichannel demand generation with Mindmatrix’s industry-leading modular platform, we’re creating a game-changing opportunity for channel teams,” said Kesler. “Together, we give partners the tools, intelligence, and activation they need to generate demand, accelerate revenue, and gain a decisive advantage in their markets.”
Benefits for Marketers
Mindmatrix’s modular channel marketing and MDF management capabilities in combination with Infuse’s demand generation and content activation expertise, channel marketers can activate pre-approved demand generation programs with minimal lift. Key capabilities include:
- MDF optimization: Enhance MDF impact through easy partner access to demand generation programs in Mindmatrix
- End-to-end demand intelligence: Deliver program ROI in Mindmatrix through full-funnel workflow automation
- Co-branded program execution: Enable partners to personalize assets and launch channel demand programs aligned with the Ideal Client Profile (ICP)
- Scalable channel demand programs: Run demand generation programs directly, alongside clients, or on their behalf
“Partnering with Infuse solves the data problem for our shared customers by leveraging Mindmatrix’s channel marketing and MDF platform, enabling both vendors and partners to build a highly qualified pipeline,” said Harbinder Khera, CEO of Mindmatrix. “Integrating Infuse services with Mindmatrix platform provides a new way of driving global demand.”
To learn more about how Mindmatrix and Infuse are driving global channel demand, visit click here.
