Uberflip announced an extended, two-year strategic partnership with Bombora, a B2B marketing and sales intent data provider, that aims to help marketers deliver personalized experiences at scale with artificial intelligence (AI).
The companies have worked together over the past two years to bring AI-powered content recommendations to the Uberflip platform, which resulted in Uberflip AI and Site Engager. The extended partnership aims to build on these personalization tools and provide marketers with turnkey access to content recommendations, including:
- Insights into what content visitors are most likely to consume;
- Content recommendations fueled by natural language processing and intent data; and
- The ability to adapt personalized recommendations in real time based on a prospect’s behavior.
“Buyers now expect personalization throughout the sales cycle, yet B2B marketers have struggled with mastering personalized content at scale,” said Yoav Schwartz, CEO and Co-Founder of Uberflip, in a statement. “With the success that came from working with Bombora to launch Uberflip AI, we’ve now doubled down on our partnership. As a result, we’ll benefit from additional data sets that can be leveraged in Uberflip AI and greater support from Bombora to help drive innovation in our platform.”