The old campaign optimization playbook is breaking as attribution is messy, buyer journeys are invisible, and artificial intelligence (AI) is changing how campaigns run— seemingly overnight.
Yet marketing teams are still expected to deliver predictable pipeline.
How to accomplish this is exactly what Docket’s Lauren McHugh will unpack during her webinar on April 7 at the in the 2026 Campaign Optimization Series (#COSeries), am online event providing the information B2B marketers need to take their campaign to the next level.
Meet Docket’s Lauren McHugh
Titled From MQL to AQL: Rethinking Website Conversion When Intent Moves from Clicks to Conversations, attendees will discover how to transform anonymous website engagement into real pipeline with Docket’s AQL framework. B2B marketers will learn to replace outdated MQL models, optimize campaigns, and report revenue impact.
The webinar on April 7th at 2 PM ET will feature McHugh, Head of Marketing at Docket. A marketing leader who loves turning big ideas into meaningful growth, she is focused on building brands to stand out, creating messaging that actually resonates, and driving strategies that move the needle. McHugh is passionate about storytelling, smart experimentation, and bringing teams together to do their best work to building things that matter — to customers, to the business, and to the people behind it.
NetLine, Deamndbase Webinars
Demand Gen Report’s 8th annual #COSeries offers pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s journey happens in “dark social” channels.
Insights from industry leaders will include exploring advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO. The other webinars for 2026 include:
Shaping Demand Before the Shortlist: A 3-Part Framework for B2B Campaign Optimization in 2026. Learn how to shape demand before the shortlist! Join NetLine’s Josh Baez to discover a 3-part framework for B2B campaign success in 2026. Expand reach, build trust, and drive pipeline growth. Don’t miss this chance to influence early and convert with purpose!
The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click. Join Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony Yee, Digital Marketing Specialist to discover how to turn first-party data into personalized, cross-channel journeys with AI, CTV, and CFO-focused measurement. Learn actionable strategies to optimize campaigns and drive revenue impact in 2026.
