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Forrester’s B2B Marketing Predictions for 2026

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…

News Brief November 3
account personalization Beyond ABM: Reach Buyers Within Accounts With Contact-Level Marketing conversion rates data Dmitri Lisitski engaging buyers Forrester gen AI generative artificial intelligence Influ2 sales funnel
Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…

News Brief October 30
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Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power

Wunderkind Introduces New Product for Meta Audiences

Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager.…

News Brief October 29
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