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DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
AI B2B buyers buyer intelligence content strategy GetWhys go to market strategy messaging validation product marketing
GetWhys Grounds AI GTM Content in Buyer Intelligence

GetWhys Grounds AI GTM Content in Buyer Intelligence

Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…

News Brief August 13
AI referral traffic B2B websites brand awareness buyer journey ChatGPT CTV advertising Demandbase Marketing analytics
Demandbase ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year

Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year

Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…

News Brief August 12
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