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AI in Marketing B2B advertising research budget waste connected customer data cross-channel attribution First-party Data marketing measurement omnichannel marketing programmatic advertising Ryan Nelsen StackAdapt State of Programmatic Advertising 2027
StackAdapt’s annual State of Programmatic Advertising 2027

How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt

Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels…

News Brief October 27
AI-generated inbox summaries AI-powered inboxes B2B email strategy Cynthia Price email deliverability email marketing Holiday 2026 Marketer Survey holiday email intent-based search list hygiene marketing research nurture sequences preview text Q4 email investment send throttling SMS marketing subject lines Validity
Validity Email Strategies for AI Generated Inbox Summaries

Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries

Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…

News Brief October 26
ABM account-based marketing AdDaptive Intelligence AI in Marketing B2B advertising closed-loop marketing compounding intelligence data foundations data governance identity resolution marketing technology paid media Patrick Shea
B2BMX Insights Patrick Shea AdDaptive Q&A

AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A

Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…

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