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acquisitions Agentforce agentic AI AI Decisioning B2C Marketing Bill Magnuson Braze BrazeAI cross-channel marketing Customer 360 customer engagement Data 360 Jon Hyman mergers and acquisitions Patrick Stokes real-time personalization salesforce Salesforce Marketing Cloud
Salesforce to Acquire Braze for $5.6B

Salesforce to Acquire Braze for $5.6B

Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…

News Brief October 21
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Demandbase Nearly Three Quarters of Marketing Teams Haven’t Grown

Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase

Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…

News Brief October 20
10Fold AI Search Visibility ChatGPT Communications Intelligence earned media Google AI Overview LLM Visibility MetricsMatter 5.0 Perplexity PR Measurement Share of Answer share of voice
10Fold Launches New Platform to Accelerate B2B Marketing Decisions

10Fold Launches New Platform to Accelerate B2B Marketing Decisions

Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data…

News Brief October 19
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