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AI adoption AI in Marketing AI personalization AI strategies B2B campaigns B2B marketing content optimization marketing ROI marketing technology marketing trends 2026
DGR Q&A Jasper Loreal Lynch Adobe

Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch

A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…

Feature March 18
AI agents AI in sales artificial intelligence B2B buyers B2B purchasing B2B sales buyer experience buyer value clarity digital buying journey Gartner survey rep-free experience Sales Enablement sales strategy self-directed buying
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Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience

Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…

News Brief March 17
Informa TechTarget Patrick Martell
A contemporary white office with a black leather chair, a desktop computer, a calculator, and a wooden desk. The chief of staff has private office furnishings in the executive office.

Informa TechTarget Names Patrick Martell Chair

TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…

News Brief March 16
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