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Latest In: Industry News

AI in B2B B2B buying B2BMX 2026 brand authority buyability buyer confidence buying committees demand generation Hidden Buyers LinkedIn Sales Enablement Ty Heath viability
Ty Heath LinkedIn Solving the Buyability Problem Lessons from B2BMX 2026

LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026

Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…

Feature May 14
21b Consulting Greenfire Strategy Hubspot mid-market growth Revenue operations
Greenfire Strategy Acquires 21b Consulting B2B marketing strategy concept. business to business, E commerce, Professional business and commerce collaboration. Person holding B2B icon on virtual screen.

Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients

Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…

News Brief May 13
AI AI search AI Tools artificial intelligence buyer insights competitive advantage G2 innovations LinkedIn verification market intelligence software buying
G2 Unveils Tools to Build Trust in AI Answer Era Woman using a laptop computer chatting with an artificial intelligence asks for the answers. Chat Bot, AI technology concept illustration

G2 Unveils Tools to Build Trust in AI Answer Era

Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…

News Brief May 13

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