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2027 Global Meetings and Events Forecast AI in events American Express Global Business Travel Amex GBT attendee experience B2B events cost per attendee curated networking Dan Beauchamp event marketing event personalization event strategy hands-on workshops Lisa Messina meetings and events research Richard Atkinson-Toal risk management Visit Orlando
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Amex Meetings Forecast: 93% of Event Professionals Are Optimistic for 2027

Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…

News Brief October 22
acquisitions Agentforce agentic AI AI Decisioning B2C Marketing Bill Magnuson Braze BrazeAI cross-channel marketing Customer 360 customer engagement Data 360 Jon Hyman mergers and acquisitions Patrick Stokes real-time personalization salesforce Salesforce Marketing Cloud
Salesforce to Acquire Braze for $5.6B

Salesforce to Acquire Braze for $5.6B

Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…

News Brief October 21
AI in Marketing AI search B2B marketing benchmark survey Demandbase go to market strategy marketing operations MarTech
Demandbase Nearly Three Quarters of Marketing Teams Haven’t Grown

Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase

Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…

News Brief October 20
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Campaign Optimization Series
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Strategy & Planning Series