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Popl, Apollo.io Team Up to Power In Person Events

Popl, Apollo.io Team Up to Power In-Person Events

Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…

News Brief August 11
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CMO Council Martech Mastery Impacting Business Performance

CMO Council: Lacking of Martech Mastery is Impacting Business Performance

Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…

News Brief August 11
B2B advertising campaign performance conversion optimization homepage traffic landing pages paid media ROI post-click experience Unbounce
Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…

News Brief August 10
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