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AI in Marketing brand measurement CMO survey consumer trust content strategy digital marketing Gartner genAI
Gartner Marketing Symposium/Xpo Report: Automated Generative AI System Producing Business Ideas and Digital Content with Robotic Efficiency in bright studio background.

Gartner Marketing Symposium/Xpo Report: 49% of U.S. Consumers Say GenAI Has Made Content Quality Worse

Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust…

News Brief June 10
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Publicis acquires LiveRamp Publicis signage, logo on the facade, branch of French multinational advertising and public relations company. WARSAW, POLAND AUGUST 18, 2021

Publicis Acquires LiveRamp to Build Smarter AI Agents

Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…

News Brief June 8
AI in Marketing AI-human collaboration B2B content strategy CMO strategy customer trust marketing operations personalization
DGR CMO Council’s Tom Kaneshige CMOs Must Rethink B2B Content Strategy

How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige

Key Takeaways:  B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…

Feature June 8
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series