Latest In: Industry News

AI Search Optimization B2B marketing brand credibility content strategy expert voices Gen Z buyers influencer marketing LinkedIn Millennial decision-makers trust marketing
LinkedIn Future B2B Growth Depends on Influencing Gen Z, Millennial Decision Makers

LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers

Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…

News Brief September 14
AI ownership AI readiness Analytics attribution B2B marketing campaign optimization data integration governance marketing operations MarTech workflow automation
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing

Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A

Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…

Feature September 14
AI adoption autonomous AI compliance CRM Data Data Quality Marketing analytics marketing operations Revenue operations Validity
Validity State of CRM Data Management in 2026

Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity

Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…

News Brief September 10
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series