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AI in Marketing AI search B2B marketing benchmark survey Demandbase go to market strategy marketing operations MarTech
Demandbase Nearly Three Quarters of Marketing Teams Haven’t Grown

Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase

Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…

News Brief October 20
10Fold AI Search Visibility ChatGPT Communications Intelligence earned media Google AI Overview LLM Visibility MetricsMatter 5.0 Perplexity PR Measurement Share of Answer share of voice
10Fold Launches New Platform to Accelerate B2B Marketing Decisions

10Fold Launches New Platform to Accelerate B2B Marketing Decisions

Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data…

News Brief October 19
B2B advertising B2B CTV creative campaign performance connected TV creative optimization CTV Forrester Consulting Marketing analytics measurement and attribution media spend modular creative Oli Marlow-Thomas Smartly
DGR Smartly’s Oli Marlow Thomas on Why CTV Needs a Creative Upgrade

Smartly’s Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A

Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…

Feature October 19
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