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DGR TV

DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!

How To Leverage The Other ABM: Attention-Based Marketing

In an interview with Demand Gen Report, Elle Woulfe, VP of Marketing at LookBookHQ, shared takeaways from her session where she discussed how marketers must focus on retaining buyer attention and staying relevant to the finite list of accounts you…

The Art And Science Of Account-Based Marketing

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics and channels. Lessard…

How To Make ABM A Part Of Your Broader Marketing Mix

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing strategy.…

How MarTech Is Evolving Today's Marketing Teams

In a Q&A moderated by Jeff Perkins of QA Symphony" during the Atlanta CMO Breakfast, Terminus' Sangram Vajre and ion interactive's Scott Brinker discuss how technology is impacting marketing characteristics and culture. The duo also discusses the skill sets that…

Tech, Knowledge And Communication Empower Data-Driven B2B CMOs

Today’s B2B CMOs are growing more data-driven in their initiatives to drive demand and generate high-quality leads. In an interview with the Demand Gen Report team, Ken Wincko, SVP of Marketing at PR Newswire, discussed several topics from a recent…

New Technology Led To The ABM Boom In B2B

During a video interview at the 2016 B2B Content2Conversion Conference, Televerde’s Ray Kemper highlighted how attendees were looking to learn more about account-based marketing (ABM) and how to get the most out of their marketing technology investments. Newer technology allows…
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