Demand Gen Report
Zeta Global to Acquire Marigold’s Enterprise Business
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Latest Posts
Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM
As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…
Demanding Views February 28
Goldcast Expands Leadership Team with New CMO and CPO Appointments
Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come…
Uncategorized February 27
The 2025 Killer Content Award Winners Elevate Stellar Strategy and Creative Execution
At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that…
Blog February 26
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
