Demand Gen Report

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Salesforce Releases Newest Version of Agentforce

At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth edition of Agentforce. Agentforce 360 is the foundation for enterprise-grade artificial intelligence...

Demand Gen Report's The 2025 ABM Benchmark Survey provides a clear, data-driven view into how leading organizations are evolving their approach.

2025 Account-based Marketing Benchmark Survey is Live!!

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B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

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2025 Account-based Marketing Benchmark Survey

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Advertisers Want to Move Beyond Search and Social— The Question Is “How?”

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Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on…

Case Studies February 5

Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two…

Industry News February 1

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year's event, which…

Industry News January 23