Demand Gen Report

Branch Report Details State of Mobile Marketing

Branch has released its State of App Growth report that show companies struggling to have a fully unified view of their app marketing performance across multiple channels as well as their...

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Salesforce Releases Newest Version of Agentforce

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Demand Gen Report's The 2025 ABM Benchmark Survey provides a clear, data-driven view into how leading organizations are evolving their approach.

2025 Account-based Marketing Benchmark Survey is Live!!

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Madison Logic Dynamic real time data analysis on a digital screen, showcasing data visualization, analytics and dashboard insights for strategic decision making

B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

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2025 Account-based Marketing Benchmark Survey

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Latest Posts

A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth.…

Industry News November 6

What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts

The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.

Blog May 31

Restructuring At Eloqua Begins In Wake Of Oracle Acquisition

Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua's marketing automation offering the centerpiece of its Oracle Marketing Cloud…

Industry News March 11