Demand Gen Report

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Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform...

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Chassis Cab Modernizes with Data-Driven Sales Strategies

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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

Adobe 24 Notion Web 0525 FEAT

How Adobe is Modernizing B2B Content Operations

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Why Localized Strategies Are So Much More Than Translations

Demanding Views

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Target customer, buyer persona, customer behavior concept. Marketing plan and strategies. Personalization marketing, customer centric strategies. Businessman touching on screen to target customer.

Contentstack Acquires Lytics To Help Enhance Composable DXP

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform.

Industry News January 9

Data scientists training and deploying machine learning models in the cloud for AI applications.

The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings…

Blog January 8

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The Top Three Factors Influencing The AI Landscape In 2025

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to…

Feature January 8

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