Demand Gen Report

Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era

Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it...

CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree

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Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns

Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns…

News Brief May 4

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Global IT Spending to Approach $5 Trillion in 2026: HG Insights

Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware…

News Brief April 15

Typeface Launches Marketing Orchestration Engine

Typeface launched its new Marketing Orchestration Engine today, giving enterprises a new operating layer to coordinate people, artificial intelligence (AI) agents, and systems across the marketing lifecycle. Typeface’s Marketing Orchestration…

News Brief March 4