Demand Gen Report

How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing...

Why Localized Strategies Are So Much More Than Translations

Demanding Views

Why Email Newsletters Are a B2B Marketing Game-Changer

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Top View iPad Pro 2018 Mockup by Anthony Boyd Graphics

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today

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Google’s Third-Party Cookie Saga & The Future Of Digital Marketing

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing…

Demanding Views October 29

Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications.

Industry News October 25

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45% Of Marketers View Demand Generation As Strategic Growth Partner: Activate Research

Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report…

Industry News October 24