Demand Gen Report
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it...
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Bridging The Gap: Why AI Must Be Embraced In Customer Service
As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in…
Demanding Views January 21
ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights
ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.
Industry News January 16
How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery
New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…
Blog January 15
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