Demand Gen Report
AI Agents Boost Productivity Without Sacrificing Performance
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A...
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Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies
Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.
Industry News October 30Google’s Third-Party Cookie Saga & The Future Of Digital Marketing
Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing…
Demanding Views October 29Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework
Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications.
Industry News October 25