Demand Gen Report

How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing...

Why Localized Strategies Are So Much More Than Translations

Demanding Views

Why Email Newsletters Are a B2B Marketing Game-Changer

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How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today

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Latest Posts

Vector illustration of the concept of neuromarketing.

How To Leverage Behavioral Science To Personalize Marketing Messaging

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what…

Feature October 9

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Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics…

Industry News October 8

Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…

Demanding Views October 4