by Steve Voith, Content4Demand | May 18, 2016 | Blog
Walking into the opening keynote at this year’s Marketo Summit, I saw firsthand just how busy today’s marketers are. Attendees were anxiously awaiting the start of the show as they furiously sent emails, IMs and tweets. Multi-tasking at its finest. Marketo...
by Brian Anderson | May 18, 2016 | Industry News
Account-based marketing (ABM) platform provider Madison Logic has acquired Internal Results, a B2B lead generation solutions provider, for an undisclosed fee. The acquisition aims to expand Madison Logic’s international reach and provide its users with a...
by Klaudia Tirico | May 18, 2016 | Industry News
Data automation solution provider Openprise has launched Openprise Data Diagnostic, a free tool that offers a quantitative assessment of a company’s marketing data in Marketo and determines whether or not it is ready for advanced marketing initiatives, such as...
by Brian Anderson | May 18, 2016 | Industry News
The goal of buyer centricity requires everyone — including marketing, sales and service — to stay aligned for consistent, relevant and resonant experiences with potential customers. At Salesforce Connections 2016 in Atlanta, the topic on speakers’ and...
by Audrey Goodson Kingo | May 17, 2016 | Industry News
Data management software company Formstack debuted new integrations with Act-On and Pardot that enable users to incorporate Formstack’s form-building capabilities into their automated lead nurturing campaigns. The company states that the integrations will allow...
by Brian Anderson | May 16, 2016 | Industry News
Adobe unveiled a new integration between the company’s Marketing Cloud and Media Optimizer solutions that it said will enable users to gain insight into their target audiences to engage them through multiple channels. Deeper integration with its Adobe Analytics...
by Klaudia Tirico | May 16, 2016 | Solution Spotlight
ClearSlide for Gmail is a Chrome app that puts the core functionality of ClearSlide’s service within Gmail. The solution aims to help salespeople engage with customers and prospects directly from their inbox — intending to improve salesperson productivity, help...
by Alexandra Gibson and Brian Pesin, Event Farm | May 13, 2016 | Blog
Editor’s Note: Welcome back to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years. In a world where B2B buyers are often bombarded with information, it helps to stand out from the crowd....
by Neil Berman, Delivra | May 13, 2016 | Demanding Views
It is a known fact that integrated sales and email marketing data leaves companies better equipped to provide a superior customer experience, but it continues to be a difficult process for many marketers. According to research from Ascend2, only 25% of companies have...
by Audrey Goodson Kingo | May 12, 2016 | Industry News
Digital and demand generation firm The Mx Group announced the debut of JourneyMax, a strategy, content and campaign solution to help B2B marketers make the most of their Marketo Engagement Marketing Platform, as well as other marketing automation platforms. The...
by Carol Krol | May 11, 2016 | Industry News
“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all...
by Brian Anderson | May 11, 2016 | Industry News
The convergence of marketing and sales for a holistic view of the customer was the key theme at Salesforce Connections 2016, where Salesforce executives unveiled that its Marketing Cloud has received the Lightning update to provide a consistent user experience across...
