Demand Gen Report
Two New Features from Madison Logic Introduced
Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee insights into meaningful engagement that drives revenue. The Account-Based Marketing (ABM) activation...
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From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…
Demanding Views October 1580% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.
Industry News October 1080% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…
Blog October 9